Making the right thing

I previously wrote here about how product teams I have been (and continue to be)involved in, incentivised to deliver and passionate about what they are doing, are often drawn to low-hanging fruit. These are software features that are simple to execute and can be done quickly within the cadence of their usual sprint cycle. Teams feel great about doing this, as it looks and feels like they are making an impact, even if the scale of the impact is…

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Tim Allan

Fmr: Design Manager for clinical care @ Babylon. Fmr Lead Design/research in Urgent & Emergency Care at NHS.uk. RCA MRES in Healthcare & Design.